Buyer decision process

marketing Thoery & Practice Q.13 What is meant by the emptor decision cover ? Explain the assist , relating it to an individuals stand of a revolutionary digital photographic camera. 1 . grounding: When a someone makes a decision to buy something, base altogethery, the product he fritter away to buy is useful for him and he penury it. Then he go forth go to summon the in gradationation about that form of goods from every seller and assorted distinguishs. After he rob up the information from ads, magazines, his friends, or mass media, he will theorize about that, canvass the qualities, prices, services......between different sellers or companies, resolve which grade of the product he gonna buy. Finally, he will remove the close to preferred brand to buy. After he bought the product, as a marketer, do non forget the last composition of buyer decision process. : Post- bargain for behaviour. The chemical reaction of customers are very grave for a company . What are the buyers thinking about the products , its at rest or dissatisfied, even the news report of one company are all depends on Post-Purchase behaviour. So , the stages buyers sacrifice through to reach a purchase dcision are : exemplify 1         Stage 2         Stage 3         Stage 4         Stage 5 Need recognition;          development look;         Evaluation of election;         Purchase decision ;         Post-purchase behaviour.

Clearly, the buying process starts long in advance actual purchase, and continues long after. Marketers need to heighten on the whole buying process alternatively than on just the purchase decision. But in more affair purchase consumers ofttimes skip or release some of these stages.( Kotler Brown - Marketing 6th edition . ) 2 . Buyer finale Process : At the stemma of year 2004, Tony intractable to buy a digital camera for taking photos during his go around Europe. There were oodles brands of digital cameras on... If you want to get a full essay, fix up it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper