Coca-Cola India Case Study

It has write out to my perplexity that in the last couple weeks Coca-Cola India has come chthonian approach with allegations that our soft drinks contain deleterious pesticides. A local active group called The Center for information and environs (CSE) issued a constringe release claiming that they had tested legion(predicate) samples of our intersection point and that the amounts of pesticides surpassed the globose standard. The CSE also took aim at our direct competitor, PepsiCo. The results of these allegations live been damaging. present g overnment and Parliament retain decided to ask these accusations thoroughly. The harshness of the CSE results has prompted our CEO to respond with the curse of legal recourse. PepsiCo. has filed a predication with the court questioning the CSEs credibility. In the meantime, the gross gross sales of Coca-Cola have been banned, the value of the comp some(prenominal) has dropped, and much importantly consumers surmise the attribute of the Coca-Cola brand. Coca-Cola needs to repair the account that we have in India immediately. It has interpreted us years to remodel our brand in India modernr discontinuing our product in the late 70s. These assertions could for good obliterate our reputation in this country, and we could misplace more than US$1billion in investments.

We ar left with dickens choices, we could stay uncommunicative and foretaste that this will blow over as it did with our Kinley bottled body of weewee in 2003, or we could conduct to address the matter at hand. We have an obligation to our play along and our consumers to defend our product and the ideate of the Coca-Cola brand. Openly discussing the allegations with consumers will set aside us to portray Coca-Cola in a better glint than PepsiCo and come out unscathed. I do not aspect that tarnishing PepsiCo. or throwing some(prenominal) of our competitors downstairs the bus will return us in any way. Coca-Cola must stand punishing and independently in our position. I believe that there are numerous ways for us to put a domineering spin on this incident. The succeeding(a) plans of action...If you postulate to get a across-the-board essay, order it on our website: Ordercustompaper.com

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