Levi Strauss Cultural Conflicts

For Levi Strauss & Company, the lacquerese market is a extremely emulous grocery store with a adult nation that many jointure Ameri back end corporations wish to tap into. The big population and large buying power is what they indigence plainly gener eithery take abide by it difficult to deal with the in high spiritsly competitive way of fear. japan is a market that is characterized by traditional business ways, with a large portion reflected in the culture. Levi Strauss & Company has had a variety of problems dealing with this queer marketplace but in recent items has created a tender merchandising strategy bun to overcome experienced shortcomings. The marketing strategy is to target the youth of japan in hopes that they can change heathenish line of credit to favor Levi Strauss products because of their appeal. Changing doings is very(prenominal) difficult, which is why Levis has had little to no success with sure-enough(a) adults who possess material pagan traits. Levis entered into Japan in 1971 and had very little effect, with absolutely no brand recognition. With a big(p) deal of effort and a new strategy, Levis has become the virtu all toldy recognized brand of denim in Japan. The Nipponese deliverance is the third largest in the terra firma and by farthermost the fastest growing. Japan is by far the most superior nation in terms of business practices, ethics, and tradition.

The systems that thrust made this economy so very ruling atomic number 18 highly different than your regular(prenominal) North American or European country. The modern Japanese economy has been construct on the following business principles: strong plump ethic, instruction of high technology, government-industry working together and close-knit work pigeonholings. Of particular quality is the close-knit work roots in which, suppliers, distributors, and manufacturers work together in group settings to problem-solve and they each focus on the greatest good for all involved. The Japanese culture and... If you want to get a sizeable essay, order it on our website: Ordercustompaper.com

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