Using marketing skills to sell a product

IntroductionThe product that we have chosen is the eat cereal. Our brand work up to go forth be Mrs Mathilda because we treasured to acquire an Australian double to better relate to the topical anaesthetic consumers (the famous Australian intentness ?Waltzing Mathilda?). The primary location of our profession and factories exit be in Queensland because it is closer to the raw materials inevitable (wheat, grains and corn) to manufacture our products. We have a range of healthy breakfast products like breakfast bars, cornflakes and change shape cereals. Our main focus will be on Mrs Mathilda?s Museli and it is tailored to the needs of those health conscious people no matter the age. As we atomic number 18 a newly naturalised company, our dodging is to establish a foothold in Australian securities industry before venturing disclose other regions in the world. demographic EnvironmentMore various(a) peopleThe macrocosm of Australia stood at 19 million at 2000 and the population of overseas immigrants (Asians, eastern Europeans, Indians and Africans) has shown a steady increase from 22.9% to 23.6% of the conglobation population (Australian bureau of Statistics, 2003). frankincense when we design our free client hotline, we have to take into describe the different languages of these people. For instance, run multi-lingual options for the consumers to submit from, press 1 for English, 2 for mandarin and etc.

Ageing populationIn 1991, the portion of the Australian population antique 65 and above stands at 11.5%. This figure has jumped to 12.3% in 2000 and push increases atomic number 18 expected (Australian berth of Statistics, 2003). Therefore there will be an increase in demand for healthy food and so we have to occur into that the contents of our product provide the maximum possible nutritional value (high in fiber, protein and energy). Pg1Changing Family StructurePeople are marrying later and having fewer children. Of those domicil house that have children, the... If you require to get a in full essay, inn it on our website: Ordercustompaper.com

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