Swot Analysis Of Mattel Inc

Mattel Inc. is the worlds largest toy friendship based on revenue.[4] The products it produces include Barbie dolls, delicious Wheels and Matchbox cars, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The play aprospicients name is derived from Harold Matt Matson and Elliot Handler, who founded the party in 1945. Handlers wife, Ruth Handler, later became president, and is credited with establishing the Barbie product caper for the play along in 1959. Mattel closed its last American factory, originally element of the Fisher-Price division, in 2002. By 2007, Mattels toys were primarily manufactured by subcontractors in Asia.[citation needed] On Friday, September 3, 2010 a mini solar flare hit appears to have occurred in Mattel shares which plunged 22% in pre- commercialise place trade for no apparent reason, only to get shortly thereafter. Strengths integrity of Mattels most important strengths is the bill th at it has behind their company. Mattel turns 60 this year, with truly much of that time exhausted at the forefront of the toy industry. Staying world power such(prenominal) as that, leads to brand recognition: in Mattels case, this is a positive thing. The brand remains rattling everyday among customers. This long history has also allowed ample time to pay stumble effective corporate strategies.

This includes an integrated focus on the customer. integrity of the most significant ways this is accomplished is through securities industry research in an attempt to satisfy the markets wants by releasing new prod ucts annually. Mattel also follows a domin! ation of ethics, as well as requiring ethical actions of their suppliers. Such a move also helps ensure the positive perception of their company continues. Finally, Mattel contributes to the communities in which it operates, particularly to causes benefiting children. It makes it very easy for stakeholders to support a company that will reciprocate the support. Specifically, Mattel has a handful of very recognizable brands. The largest, of course,...If you want to get a full essay, practice it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper