Tea Time Commercials: A Western Advertisement Essay -- setting, traditi

Tea Time Marketing AssignmentCommercials westerlyA man drinks Lipton ice tea and begins to perform a bounce number along with the staff and the guests. After traveling around the hotel he then sits down again and order another Lipton ice tea. tralatitiousThe mother and daughter in law. Have a conversation which shows how scrawny they are. This leads to them drinking Red Label tea which is followed by the daughter lovingly fixing the mothers hair.Why is it westerly?There are multiple power in why this commercial can be considered a Hesperian advert. These include the setting, actions, proletarians. The setting inside this movie is a large hotel. Which is normally associated with modern last. It is a place that is known to be connected with western business men.The setting to a fault has many luxuries which would not be seen in a more traditionalistic commercial. Which includes business attire instead of traditional clothing. The design of the building is also very modern. It does not show the culture of the country or anything that may present been considered traditional. Moving on the objects within the movie are westernized. This can be seen through the attire of the staff. They are not wearing traditional clothing, which should be worn by Nipponese inn keepers. Finally the setting is also westernized due to the bed clothing the maids display. The bedding which they display is not the one which would be used on a traditional Japanese futon. It can also include the food. The food organism prepared within the kitchen is more western and modern, rather than traditional. ( Foods such as takoyaki and yokisoba were not shown). The product itself was pre-packaged, while a traditional tea would have been prepared fresh. The way in wh... ...n traditional inns. The clothing choices are also very different therefore they will be un open to scar between the clothing they use to represent employees and the business attire. They will be unable to relate to the advertisementThey will not know the actor therefore will not be easily influenced by him phraseology could also be an influenceTraditional Advertisement/Western interviewThe viewers will not be able to relate to the advertisement because many western people do not live with their in laws. They will also not understand the significance of tea within the Indian household. They will not understand the clothing choices and may rise them unappealingThey will not know the celebrities endorsing the product, which may lead to mental confusionLanguage barriers may existThey will not be able to understand this family environment